Orange County residents have voted CHOC Children’s a “Most Trustworthy Brand.” CHOC and several other finalists across multiple categories, were recognized at the 5th Annual Orange County Trust Summit, held on August 19 at Cal State University, Fullerton. This is the third time CHOC has received this notable designation for the health services category.
Organized by DGWB, an advertising firm, OC METRO magazine and Cal State Fullerton, the Most Trustworthy Brands OC survey is based on a research initiative developed by The Values Institute at DGWB. The research is designed to determine the most trustworthy brands in Orange County and the reasons why these businesses and institutions hold the public’s trust over others.
In the online survey given to 1,100 people who live and/or work in Orange County, each brand was measured across a set of statements representing five trust-related values – competence, consistency, concern, candor and connection.
For the article in the OC Register, please click here.