New Brand Campaign to Help Convey CHOC’s Evolution to a Position of National Leadership

The Bill Holmes Tower is helping CHOC transform the future of pediatric medicine: clinical care, research and education. The children’s hospital of the future is here!

Leveraging the beautiful new facility and services and their impact on the future of our community’s children, CHOC’s new brand campaign will help convey CHOC’s evolution from our role as a regional hospital to a position of national leadership.

Launching in late spring, the campaign’s theme is “The future’s bright” and features:

• A television commercial illustrating CHOC’s role in ensuring a bright future for children. The commercial is slated to run on cable and broadcast stations.
• A special section in The Orange County Register and Los Angeles Times focusing on CHOC’s new services.
• A series of print ads featuring children and our new services. Ads will run in local editions of national publications as well as local publications.
• Public radio commercials
• Ads in Pediatrics and other professional journals
• Billboards on 55, 22 and 57 freeways
• Bus sides
• A large on-line presence, which includes social media components
For questions, or more information about CHOC’s brand campaign, please email

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