How to Manage Your Professional Online Reputation

Today’s physicians are practicing medicine in an era of transparency, where information for consumers is a mouse click away.  Approximately seven out of 10 Internet users are accessing health-related information online, including researching physicians.  If you haven’t googled yourself, you’re missing out on learning what your patients and their families are finding out about you — accurate or not.  Being smart about social media and other digital platforms places you in charge of your online reputation.  Below are a few tips to help you.

  • Google yourself using different variations of your name, e.g.: John Smith, MD, Dr. Jonathan Smith, John K. Smith, MD.  Your search will likely reveal listings on third-party rating or review sites. There are roughly 50 or more of these sites, which pull information from licensing databases and other public sources, including the National Physician Index.  Information may be incorrect or outdated.  To correct information, you must claim the listings.  Specifics for doing so differ among sites, as do methods of authentication.  Before you proceed down this path, note the process can be tedious.
  • Create a professional profile on Linkedin. These profiles tend to show high in search results, enhanced by frequent updates, including sharing appropriate professional content.
  • Claim your Doxmity profile. The site feeds the US News “Find a Doctor” directory, and its members are invited participants in the “Best Hospitals’” reputation survey. Note the site’s membership is limited to physicians.  CHOC’s marketing and communications department can send you instructions for claiming and/or updating your profile.
  • Partner with CHOC’s marketing and communications department to update your physician profile on choc.org. These profiles come up high in searches for individual physicians, even more so for physicians with updated, comprehensive bios.   Additionally, work with the department to create and distribute useful content:  blog posts, podcasts, news articles, infographics, presentations, etc.  This digital content can help push the public listings and/or other irrelevant, erroneous content further in the search rankings, possibly never to be seen by the majority of searchers.
  • Encourage, when appropriate, patients and families to share positive reviews and engage with CHOC on CHOC’s social media

Patients and their families are often getting to know their physicians online before meeting them in their offices.  Take control of that first digital impression.

Impact of Precision Medicine on Oncology Field

Precision medicine is changing how physicians think about treatments, with great advances coming out of the oncology field.  In podcast No. 42, three CHOC experts and speakers at the upcoming Peds2040 conference, Dr. Anthony Chang, Dr. Leonard Sender and Spyro Mousses, Ph.D., discuss exciting developments impacting patients today and offering tremendous hope for the future.

Dr. Sender, medical director of the Hyundai Cancer Institute at CHOC, is determined to find a cure for cancer and prevent or reduce the toxicity associated with treatments.  Under his leadership, CHOC has programs in place that bring together big data, bioinformatics and genomic sequencing.  In addition to discussing what CHOC is currently doing, he and Dr. Mousses, whose interested include artificial intelligence, share plans for the near future, including offering very complex molecular profiles in collaboration with multiple specialists and institutions, including hospitals and bioinformatics companies from across the nation.

To hear more from these three thought leaders, listen to episode No. 42:

CHOC Radio theme music by Pat Jacobs.

Dr. John Schlechter Talks About Overuse Injuries in Children

Dr. John Schlechter - Overuse Injuries in Children
Pediatric Orthopaedic Surgeon Dr. John Schlechter talks about stress injuries on CHOC Radio

In this CHOC Radio expert interview, Pediatric Orthopaedic Surgeon Dr. John Schlechter dropped by Seacrest Studios to talk about overuse injuries in children. Many children today are involved in sports and some kids even specialize in one type of sport at a young age. Repetitive use of the same bones and joints can cause stress on growing bodies and may result in injury. Dr. Schlechter talks about common overuse injuries, what causes them and how they are treated. He emphasizes that recovery is key and that kids need to recover slowly before they can get back into the game.

Dr. Schlechter is a board certified fellowship trained Pediatric Orthopedic Surgeon specializing in sports medicine and arthroscopy for children and adolescents.

Click here for more CHOC Radio episodes.

The CHOC Children’s Sports Medicine Program offers young athletes unrivaled services for their sports-related injuries—including care from board-certified physicians, with access to multidisciplinary specialists, state-of-the-art diagnostics, surgical techniques and on-site rehabilitation facilities.

Learn more about the CHOC Children’s Sports Program.